What is a mood board?

A mood board is a collection of visual inspirations that serve as a reference point for a creative project. It typically includes images, color palettes, textures, typography, and sometimes phrases or keywords that encapsulate the desired look and feel of a project. Mood boards are used by designers to convey a particular style or concept to clients or team members, establishing a unified direction for the design process.

This tool is especially valuable in initial stages of design, as it helps to foster a visual language that guides the project. It allows stakeholders to visualize the aesthetic before delving into the specifics of the design work itself, ensuring that all parties have a shared understanding of the project's visual direction.

The other choices revolve around different aspects of web or graphic design, such as coding snippets, design frameworks for structures like wireframes, and website layout structures, but they do not encapsulate the essence of a mood board, which is fundamentally about visual inspiration and not technical specifications or structural design.