What does SEO stand for in web development?

Search Engine Optimization, abbreviated as SEO, is a crucial concept in web development that involves optimizing a website to improve its visibility and ranking on search engines like Google. This process is essential for driving organic traffic to a website by ensuring that it meets specific criteria that search engines use to determine the relevance and quality of content.

SEO encompasses a variety of practices, including keyword research, on-page optimization (like optimizing title tags and meta descriptions), technical SEO (focusing on site architecture, mobile optimization, and loading speed), and link-building strategies. By effectively implementing SEO techniques, developers and marketers can enhance a website’s search engine ranking, which can result in increased visitor traffic, better user engagement, and ultimately higher conversion rates.

The other options provided do not accurately reflect established terminology in web development. Simple Expression Objective, Secure Exchange Optimization, and Systematic Engagement Operation do not have recognized meanings or practices related to enhancing search engine visibility or driving organic traffic, making them less relevant in the context of web development.